Strategic Plan Development - Modern Home Company - SWOTT analysis Free Essay, Term Paper and Book Report
Modern Home Company is a small start up company created by the husband and wife team located in Boise, Idaho. Eric is a licensed architect and Jacqueline is a mortgage lender with more then 14 years of experience in the housing industry. Modern Home Company is a brand new venture for the two and they do not have a strategic development plan. Learning Team B has been hired to develop a strategic plan. We will be covering the SWOTT analysis, developing a vision and mission statement, guiding principles, broad objectives, and how to integrate a total quality strategic plan. SWOTT Strengths There are several internal strengths we have found in the type of product Modern Homes has to offer their customers. * Eric is a licensed architect - within this strength, Eric also has exceptional designing skills. * The unique timeless design of Modern Homes architecture and how they are very contemporary, with clean straight lines. * The company chooses the location of their homes around beautiful scenery. He builds the house to fit the land, instead of just placing a house on any lot
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